Disaster and Crisis Prevention and Mitigation -- Annotated Bibliography Corporate Processes

Identify All Corporate Processes

Collect Data on Corporate Processes

Prioritize Corporate Processes

Management of Issues:

Identification of trends and issues that could impact corporate systems

Data collection on identified trends and issues

Prioritizing threat level of trends and issues

Establish strategy in communications stressing company efforts to prevent crisis

Prevention Planning

Continually search for trends and issues that could impact corporate systems

Continually reassess and prioritize corporate processes

Prepare general crisis plans

Assess potential impact of each identified crisis

Assess available corporate responses

Crisis Management Team organized and empowered

Prepare general crisis plans

Prepare specific crisis plans for each corporate system in each identified crisis iii. Internal Corporate Communications Team organized and empowered

i. Evaluate internal corporate communications

ii. Refine internal corporate systems for continuous operations in crises

iv. Media Team organized and empowered

i. Plan and implement internal corporate communications system

1. Vocal

2. Internet

3. Literature

4. Film

ii. Define external target audiences iii. Define media outlets

1. Vocal

2. Television

3. Internet

4. Literature

5. Film

iv. Prepare general and specific media responses for identified corporate systems in identified crises

v. Establish relationships with third-party experts for pro-corporate media

4. Crisis

a. Crisis Management Team

i. Evaluate crisis and impact

ii. Evaluate corporate options in response to crisis iii. Enact corporate responses to crisis

b. Internal Communications Team

i. Initiate communications for crisis

ii. Monitor and assess reactions to communications iii. Consistently refine internal communications systems

c. Media Team

i. Prepare and release constant internal pro-corporate communications

ii. Prepare and release media to external targeted...

Minimizing negative publicity
2. Maximizing pro-corporate systems and responses

3. Using third party pro-corporate experts iii. Monitor and assess reactions to media

iv. Consistently refine communications

5. Post-Crisis Response

a. Assess effectiveness of and refine

i. Crisis Management Team

ii. Internal Communications Team iii. External Media Team

b. Continue monitoring crisis response systems, internal communication and media systems

c. Continue refining crisis response systems, internal communication systems and media systems for future crises

d. Continue addressing crisis until resolved

e. Continue internal communications

f. Continue external media to targeted audience

Annotated Bibliography

Agility Recovery. (2010). Prepare my business: Critical business functions. Retrieved from Agility Recovery Web site: www2.agilityrecovery.com/assets/SBA/criticalbusfuncsba.pdf

Experts in business continuity identifies critical business functions as those that: "(1) are most sensitive to downtime; (2) fulfill legal or financial obligations to maintain cash flow; (3) play a key role in maintaining your business' market share and reputation; (4) safeguard an irreplaceable asset." These experts then pose possible questions that need to be asked to determine which business functions are vital to continuity.

Gaunt, P., & Ollenburger, J. (Autumn 1995). Issues management revisited: A tool that deserves another look. Public Relations Review, vol. 21, no. 3, 199-210.

Gaunt and Ollenburger discuss the theory that issues management is not as widespread as it should be because it is a victim of its own success: it can sometimes so successfully handle issues before a crisis that the process remains invisible. They go on to discuss the untapped potential of effective issues management in the future.

Henard, DH (January 2001). Negative publicity: What companies need to know about public reactions. Public Relations Quarterly, vol. 47, no. 4, 8-12.

Henard discusses the likelihood of negative campaigns by advocacy groups and the importance and methods of addressing and minimizing negative publicity.

Jenkins, R.L. (Fall 2003). Crisis in confidence in corporate america. Mid-American Journal of Business, vol. 18, no. 2, 5-7.

Jenkins…